Are you trying to figure out how your leads or Marketing Qualified Leads (MQLs) fit into an account-based strategy? You’re not alone – it’s one of the questions I hear most often. Many marketers believe that making the switch to ABM means they have to sacrifice all of the traditional marketing metrics they’ve become accustomed … Continue reading How Leads Fit Into Account-Based Marketing
In the forthcoming posts, there will be some novel explorations in commerce, marketing, business consulting, and client success. Click on the title "Welcome to the farm" to learn more.