As marketers, you’ve likely examined many different ways to measure campaign success, depending on the technology you’re using, the quantitative data you have access to, and the channel involved. For example, mobile app performance is often measured by downloads, frequency of use and app store reviews. Conversely, SMS performance is frequently measured by opt-out rate. … Continue reading Clicks, Conversions and High-Fives: 3 Tips to Focus and Refine Your Marketing Measurements