David Pyrzenski (@pyrzenski) is a frequent contributor to IBM’s marketing content through both writing and presenting.  Having served as the primary consultant for some of most respected brands in the world, he believes in bringing exceptional value to clients; ensuring they get the most out of their engagements and solutions while staying at the forefront of industry trends.  Having graduated from the Paul Merage School of Business, David maintains close ties with the university and is a member of the Society for Consumer Psychology. He’s authored a number of articles on marketing best practices and focuses a majority of his editorials on practical lessons that can be derived from academia.