So your product or service was passed over for a competitors. Good news; new research tells us that the fight's not over yet...
Shopping decisions are painful: How marketers can help
My wife and I can never decide where to eat. First, we narrow the selections between full-service, casual, and takeout. Then, we whittle the options down based on type of cuisine or location. Finally, we take turns eliminating selections, and eventually we (usually) agree on a place. Once we’re there, we still wonder if we … Continue reading Shopping decisions are painful: How marketers can help
Customers who forget to buy: what marketers can do
“Ah, I forgot to buy that.” In today’s multitasking, multidevice world, forgetting to purchase something happens pretty regularly. In fact, consumers forget to buy about 30 percent of items they intend to purchase. Typically, this doesn’t occur with big-ticket transactions, like buying a new large-screen TV. Forgetting to purchase something occurs more often when buying … Continue reading Customers who forget to buy: what marketers can do