With the recent announcement of blockchain being used to improve consumer confidence in food safety, you may see another label join the growing list on your favorite box of cereal or carton of ice cream. Organic, Non GMO, Fair Trade, etc. Have you noticed that more and more food products have “USDA organic” or “Non-GMO … Continue reading I’ll only eat blockchain cereal…
branding
The Power of IBM Watson (as a brand)
I’ve always had great admiration and respect for IBM as a company and brand. IBM has been a pillar of integrity and innovation; from being one of the first companies to offer health care in 1934 to helping put a man on the moon in 1969, their achievements are awe inspiring. When our company was … Continue reading The Power of IBM Watson (as a brand)
