Shopping decisions are painful: How marketers can help

My wife and I can never decide where to eat. First, we narrow the selections between full-service, casual, and takeout. Then, we whittle the options down based on type of cuisine or location. Finally, we take turns eliminating selections, and eventually we (usually) agree on a place. Once we’re there, we still wonder if we … Continue reading Shopping decisions are painful: How marketers can help

Customers who forget to buy: what marketers can do

“Ah, I forgot to buy that.” In today’s multitasking, multidevice world, forgetting to purchase something happens pretty regularly. In fact, consumers forget to buy about 30 percent of items they intend to purchase. Typically, this doesn’t occur with big-ticket transactions, like buying a new large-screen TV. Forgetting to purchase something occurs more often when buying … Continue reading Customers who forget to buy: what marketers can do

Post-Holiday Marketing Strategies: 2 Outside-the-Box Campaigns for After Christmas

Campaigns are launched, emails are queued, and your revenue attribution model is already starting to give you insight into your holiday marketing performance. As a marketer and consultant, I’m always fascinated with the seasonality of retail marketing and retail marketing advice. It’s a brilliant, red-ocean ecosystem that captivates me year in and year out. The … Continue reading Post-Holiday Marketing Strategies: 2 Outside-the-Box Campaigns for After Christmas