In today’s sensory-overload, instant-access, omnichannel world of consumer marketing, the fight for exposure and attention has never been harder. As we’ll detail below, you’ve got roughly eight seconds to make enough of an impression on someone that they’ll continue interacting with you. If you’re spending a significant amount of brand marketing budget on social media … Continue reading 8-Second Pitch: What Snapchat, Twitter and Your Marketing Approach Should Have in Common
Consumer Behavior
Clicks, Conversions and High-Fives: 3 Tips to Focus and Refine Your Marketing Measurements
As marketers, you’ve likely examined many different ways to measure campaign success, depending on the technology you’re using, the quantitative data you have access to, and the channel involved. For example, mobile app performance is often measured by downloads, frequency of use and app store reviews. Conversely, SMS performance is frequently measured by opt-out rate. … Continue reading Clicks, Conversions and High-Fives: 3 Tips to Focus and Refine Your Marketing Measurements
How Marketing Can Help Provide the Social Support Your Customers Need to Buy Your Products
Have you ever made a big purchase on a luxury product and immediately experienced buyer’s remorse? You can probably recall that. But what if I asked, “Were you feeling socially supported at that time?” You probably don’t remember. A recent article in the Journal of Consumer Psychology (“Perceived social support reduces the pain of spending … Continue reading How Marketing Can Help Provide the Social Support Your Customers Need to Buy Your Products
Best Practice Farm 