With the recent announcement of blockchain being used to improve consumer confidence in food safety, you may see another label join the growing list on your favorite box of cereal or carton of ice cream. Organic, Non GMO, Fair Trade, etc. Have you noticed that more and more food products have “USDA organic” or “Non-GMO … Continue reading I’ll only eat blockchain cereal…
Brand
The Power of IBM Watson (as a brand)
I’ve always had great admiration and respect for IBM as a company and brand. IBM has been a pillar of integrity and innovation; from being one of the first companies to offer health care in 1934 to helping put a man on the moon in 1969, their achievements are awe inspiring. When our company was … Continue reading The Power of IBM Watson (as a brand)
How Marketing Can Help Provide the Social Support Your Customers Need to Buy Your Products
Have you ever made a big purchase on a luxury product and immediately experienced buyer’s remorse? You can probably recall that. But what if I asked, “Were you feeling socially supported at that time?” You probably don’t remember. A recent article in the Journal of Consumer Psychology (“Perceived social support reduces the pain of spending … Continue reading How Marketing Can Help Provide the Social Support Your Customers Need to Buy Your Products
Beyond Preferences: How to Appeal to the Inherent Nature of Your Customers
"Which image should I place in this email to maximize the odds that the recipient will click through and complete the call to action?" Ever since companies started placing product images in emails, this question has been on the forefront of marketers’ minds. A new study from the Journal of Consumer Psychology, “Show me the … Continue reading Beyond Preferences: How to Appeal to the Inherent Nature of Your Customers
Best Practice Farm 