During the recent Fortune Most Powerful Women Summit, IBM CEO Ginni Rometty discussed a new business model that will dramatically improve how we interact with our customers: “When digital business marries up with … digital intelligence, it is the dawn of a new era — cognitive business. When every product, every service, how your run … Continue reading Cognitive Business: 2 Areas to Focus On
Analytics
Clicks, Conversions and High-Fives: 3 Tips to Focus and Refine Your Marketing Measurements
As marketers, you’ve likely examined many different ways to measure campaign success, depending on the technology you’re using, the quantitative data you have access to, and the channel involved. For example, mobile app performance is often measured by downloads, frequency of use and app store reviews. Conversely, SMS performance is frequently measured by opt-out rate. … Continue reading Clicks, Conversions and High-Fives: 3 Tips to Focus and Refine Your Marketing Measurements
Best Practice Farm 