During consulting engagements, I encourage the use of testing and measurement to identify marketing campaigns that drive revenue and profit. Clients often protest, stating that this is something they can’t accurately measure. For B2B clients, the concern often centers on revenue attribution as a percentage of the sale. What percentage of a sale is due … Continue reading 6 Tips for Approaching the Revenue Attribution Discussion
Author: David Pyrzenski
Marketing Context: How to Get It Right
I’m a devout believer in targeted, individualized marketing. Behavioral or demographic, they both have their place. As a marketing consultant, I advised my clients to send the right message to the right person at the right time. That message can be sent in an email, an SMS, a social post or an advertisement. Marketers are … Continue reading Marketing Context: How to Get It Right
Best Practice Farm 